Writing a Bio to Use in Your Massage Business

When you’re building a business, little things can seem like big obstacles. A classic example is bio-writing. Just putting together a short bio for a brochure or an event promotion used to halt my progress and make me wimper.

But it’s necessary. People need to know who we are and why they should trust us. It’s just an efficient way to tell people who you are and what you do.

A great bio will accurately express your work, capture the interest of your ideal client, make you sound awesome. You’ll use it (or multiple versions of it) on your website, in your social media files, and perhaps on a brochure.

Short bios work better on brochures and most social media sites. Your website may be the perfect place for a longer, more descriptive story of you and your work.

But to come up with a great bio, you have to ask yourself the right questions

Who can I help?

The answer is not ‘everyone’. You’ve got limited space, so include the keywords that will resonate with your ideal client.

What makes me special?

You want to stand out from the crowd.

Do you have a particular certification or experience that would matter to your ideal client? Maybe you have a hobby or volunteer activity that directly relates to your work. Or a great bit about the motivation for your specialty.

Remember that ‘massage’ is an unclear term

It’s really important to remember that not everyone knows what massage is, and even those with experience don’t know what your massage is like. Clearly, without too much jargon or fancy descriptions, describe your work.

Great, now you know what you have to do. But how are you actually going to do it?

Make a list of what you want to say (bullet points are fine)

Put it in logical order

  • Format into complete sentences
  • Ask for help: Show it to people who know you. (Or put it in the Forum and we can all help!)
Or-try these Bio-writing Mad-Libs

Just fill in the blanks and polish it up!

Template 1

(name) ________ is a (year)______ graduate of (school) ___________ .

She helps people dealing with (issue) ___________, helping them (result) __________________.

Find more information and online scheduling at

So that would look like:

Allissa Haines is a 2005 graduate of Bancroft School of Massage Therapy. She helps people dealing with rehab after injury or surgery, helping them rebound faster and with less pain. Find more information and online scheduling at

Template 2

(name) ________ has been a practicing massage therapist in (town) __________ since ____________. She helps people dealing with (issue) ___________ and ____________ , helping them (result) __________________. You’ll find more information at

Template 3

(name) ________ has been treating (ideal client)______ in (town) since (year) ___________ . Specially trained in (technique) ___________, she helps people (result) ______. You’ll find more information at

If getting a bio together has been an obstacle, this could get you going. With a little time and refinement, you'll settle in to a bio that works for you. 

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