Bulk text messaging is like bulk email. You send one text, it goes out to a whole list of contacts, but as an individual text, not a big annoying group message.
Bulk texting can be a useful tool to market your massage practice, especially if your target clients are not big on email or social media. (No, I don’t buy into the argument that email is dying, but people use email differently than texting, so it’s worth exploring what’s best for your clients.)
The nuts and bolts of text messaging
You need a service, this is not something you can or should do from your phone’s regular messaging app. The same laws that govern email marketing cover text messaging as well, so you need to do it right.
There are plenty of options, but I did some investigating and TXT180º seems like a good fit for very small businesses.* Most services have the same batch of features:
This is the word that a client would text to that service’s number/short code to enroll “Text MASSAGE to 778481”
Just like email marketing, you can send a series of automatic messages to be sent at specified intervals from when the subscriber opted-in.
You can set up different groups of contacts. Some services do this by allow multiple keywords for an account (at an extra cost), others offer a selection of groups when someone opts in.
What’s it good for?
The most obvious way is to fill last minute appointments quickly. People will see a text message before a Facebook post or email, so you’ll get a faster response and a fuller schedule.
You could run autoresponder campaigns to remind people to do their stretching or other self care tasks.
You can run contests, have polls, or send links to surveys, etc.
If you create a VIP list (or members, if you offer a membership) you could offer special times or upgraded services, or pre-announce seasonal sales.
Bulk texting could also be a great way to create an event-specific list and follow up with attendees after the event.
Is it for everyone? No. And just like email marketing, it takes time and effort to build a contact list, create templates and implement strategies.
Have you tried bulk text messaging? What makes you think it could work, or just wouldn’t work, for you?
*I liked them for a few reasons: lower priced plans for small contact lists, live help via phone, and a really easy to understand user guide. But you should do some googling and read some reviews for other services, too.