If you’ve been around a while, you already know that I’m a little persnickety about events. That is, bringing massage equipment, supplies, canopy tents, lighting, marketing materials and all the other necessities to a some place that’s not my quiet, climate-controlled office. And meeting people. And providing massage. It’s just a ton of work.
That said, events can be fantastic for marketing and community building. And they can even be fun! <<she said, grudgingly, kicking her toe in the dirt>>
So a few times a year, for very particular occasions, I swallow my curmudgeon tendencies, make a check list, and head off to massage in the wild.
A thing I do enjoy, once I’m there, is posting lots of pictures of the whole shebang on Instagram! I love it. AND, it’s a good way to promote the event, connect with people there, and stay connected with them after the event. Yay!
At my most recent event, I also had an epiphany to make posting faster and easier. Two epiphanies, even!
First, I made a list of all the hashtags I wanted to use on each post, throughout the event. (I typed it right into my notes app on my iPhone.) I copied that, opened my settings and found the ‘text replacement’ option. I created a quick code that would paste in all the hashtags. Bam!
Then all I had to do was type in rfl (relay for life) and all the hashtags would appear in my post.
Next, we added our office Instagram to my colleague’s phone as well. (You can operate any number of accounts from 1 device.) Having someone else able to take pictures and post to the account takes the pressure off me (even though I love it) and also ensures that I will BE in a few photos.
That’s it. Not complicated, not fancy. But solid tips to make Instagram a little faster and easier. What are your Instagram tips for working an event?