Podcast

Episode 320

Oct 20, 2020

YomassageⓇ co-founder Katherine Parker joins Allissa and Michael to discuss branding for massage therapists.

Listen to "E320: Branding for Massage Therapists (with Katherine Parker)" on Spreaker.
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EPISODE 320

YomassageⓇ co-founder Katherine Parker joins Allissa and Michael to discuss branding for massage therapists. Katherine Parker has a fascinating background that includes a degree in Arabic & Middle Eastern Studies, founding a yoga studio in Portland, OR, and of course creating Yomassage with Tiffany Ryan.

BRANDING FOR MASSAGE THERAPISTS  

  • Why is branding important?
  • What branding mistakes have we made in the past?
  • How do you learn branding?

Learn more about YomassageⓇ at their website yomassage.com and join their Facebook community here

Our listeners can use code MBB to receive $50 off any YomassageⓇ Therapist Training through the end of 2020.

To receive the new Intro to Social Media for Massage Therapists course for 20% off, our listeners can use code MBBSOCIAL.

Transcript:

Sponsor message This episode is sponsored by Yomassage. Become an expert in all things restorative stretch, mindfulness meditation, and therapeutic touch in a comprehensive, three-week virtual Yomassage therapist certification. In this training, you will learn practices you can offer your clients virtually and an innovative modality that enables you to serve clients in a group or one-on-one setting. You will build community with the other therapists going through this training. You'll have assignments due each week, weekly discussion posts, live Q&A's, weekly quizzes, and lots of one-to-one feedback from your instructor. Payment plans are available for the May and June 2020 virtual trainings. And this training offers 10.5 NCBTMB CE hours, and because that's not enough, our listeners can get $50 off courses May through July. Use the code BLUEPRINT -- one word, all caps, BLUEPRINT. To learn more and register for Yomassage virtual training, visit massagebusinessblueprint.com/yomassage.

Michael Reynolds Hey, everyone. Welcome to the Massage Business Blueprint podcast, where we help you attract more clients, make more money, and improve your quality of life. I'm Michael Reynolds.

Allissa Haines I'm Allissa Haines.

MR And welcome to another expert interview episode of the Massage Business Blueprint podcast. We are thrilled to have another guest with us to talk branding. Allissa, would you like to introduce our guest?

AH I would. Everyone, you need to know Katherine Parker. Katherine Parker is a Yomassage co-founder, and she has a really funky background that includes a degree in Arabic and Middle Eastern Studies. She toyed with going to law school but instead founded a yoga studio in Portland, Oregon. And of course, she is the Yomassage co-creator, along with Tiffany Ryan, who you heard a few weeks ago.

Welcome, Katherine.

Katherine Parker Thank you so much for having me. I'm so excited to be back. I think this is our third podcast together?

AH I think it is.

MR Yeah. Yeah.

KP Yeah.

MR You talked marketing, I think, when you were on before. So this is a great tie-in to that. Good to have you back.

KP Yeah. Yeah. I'm so happy to be here. And hopefully, if you guys are familiar with Yomassage and our brand, you know that we're really passionate about branding and marketing and making everything look pretty and cohesive, so I'm excited to talk to everyone about that today.

MR Yeah, definitely.

AH Before we dive into branding, tell us a little bit more about Yomassage for the 3.2 listeners who have not heard what Yomassage is yet because it's really, really neat. And I want you to describe it in your words because I will hack it up.

KP So Yomassage is a massage modality. We created this in 2018 really as just -- it started out as an offering at my yoga studio, and we realized that people loved it so much that we really needed to make it into its own business and train other massage therapists and teach them how to hold their own Yomassage sessions. Basically, what it is, it's another way to receive massage that combines restorative yoga, mindfulness, and massage therapy all in one session, so it can be done one-on-one or in a group setting. And it's just a really amazing way to receive massage and hopefully allows more people to access massage and gives a way for you to receive massage on a regular basis too.

MR Yeah. Yomassage has been really well received by our community as well, so I know that a lot of our listeners are really getting to know what you and Tiffany are doing at Yomassage. So thank you for that. Let's hear a little about you as well. What's your background, and tell us kind of the short story of your history with Yomassage and your history with your expertise, which is marketing and branding.

KP It's funny because I wanted to tell this story: I started a yoga studio here a few years ago in Portland, and it was really -- it's just a little -- it was just a little live/work space that I walked by one day and just had found the urge to open up a yoga studio for some reason and change my path of -- my career, so we opened up the yoga studio. And I didn't know anything about branding or marketing. Actually, I have a -- I had a minor in business and took some marketing classes, but really, it's hard to learn branding and marketing in a school setting. You really need real-world experience, and so I think I had that opportunity through the yoga studio to make a lot of mistakes with branding and marketing.

So for instance, I would -- I think I found a logo on the internet and used that as our sign. And I don't know how I settled on one color. I picked a color for the background of the logo, and I think, probably, my website had different colors in it than the logo. I didn't really consider that my yoga props or anything in the studio should all be the same color. And then I remember one day I saw this business card design that was pink, and my logo was blue, and I was like, oh, I really like that design, so I got these pink business cards. And it was just all over the place. And it wasn't really until we started Yomassage that I realized the importance of branding. So yeah, I guess -- so I had the yoga studio, and then that's -- that let into our journey with creating Yomassage. And then now I'm the co-founder of Yomassage, and I sold the yoga studio last year. So I no longer own the yoga studio. That was all over the place. Hopefully, people find that useful. [Laughing]

MR No, that was great. That was great.

KP I'm sorry.

MR No, no. We just want to kind of help our listeners get to know you a little bit better, so I appreciate the background.

AH It's super relevant, and I think it really speaks to how you don't have to have a background in marketing or branding to become very good at it. In fact, more than a course in -- at a college level or whatever, the experience of it and being on your second or third run of founding a business is probably more valuable than any classes you can take.

KP Um-hum. Yeah. Totally agree.

AH So thank you for that.

MR Well, I know we're going to turn to some branding discussions for our listeners and kind of how to utilize branding and how to apply it to their business, but first, you're also sponsoring this episode in addition to providing some awesome advice. So let's take 30 seconds to a minute and tell us where to find Yomassage, what you offer, and why our listeners might be interested.

KP So you can find Yomassage at yomassage.com. We also have a presence on social media, Yomassage on Instagram. We have a private Facebook group if you want to learn more about Yomassage and get some live -- weekly Facebook Lives from Tiffany and I at facebook.com/groups/yomassage. We also hold trainings once a month, virtual trainings that run for three weeks. It's master trainer-led, so throughout the three weeks, you will watch a lot of videos, do quizzes, discussions, interact with your peers. It's a really social experience and fully immersive throughout the three weeks of the training, and you will learn a lot from your master trainer. And yeah, I think that's good. I feel so -- sorry. I'm -- feel like I'm stumbling over my words a little bit here.

MR Hey, we keep it super casual here. You can hear some of Allissa and I's episodes from previous recordings, so don't you worry. [Laughing]

KP Okay.

MR Everything has happened on this podcast. Well, that's great. Thank you for the background on the -- kind of the short pitch on Yomassage. And for listeners, stick around to the end because we have some special offers for our listeners on Yomassage training. So stick around to the end, and we'll talk more about that after we talk branding.

So let's talk branding. So Katherine, tell us what would -- how would you define branding? What does the word "branding" mean to you?

KP So branding is -- it's basically a practice in marketing where you create your name, your logo, your color scheme. And then I think it also has to do a lot with just general feelings associated with a brand, and it's about creating something that's recognizable and identifiable to your company. So whenever someone sees an advertisement or anything, even a picture, they know that that is associated with your brand.

MR Got it. So why is branding important?

KP It's important -- I have this example that you guys have probably heard, but have you heard of the "seven times" rule? People need to see your stuff seven times before they actually purchase, generally.

MR Yeah.

KP So if all of your stuff looks different, then that's not seven times that they're seeing your brand. So it really just helps you -- it helps with your online presence. It helps people be able to recognize who you are and hopefully helps them know, like, and trust you, and be willing to purchase from you in the future.

MR Got it. So I've got a couple angles I want to ask about here, and one is I want to start with the positive, which is, what are some great examples of branding that you've seen from massage therapists or maybe other people in the wellness industry? What are some examples of great branding?

KP It's hard for -- to come up with some massage-specific examples, but I do -- we'll talk about this later, but we do have a social media training where I kind of walk you through some of the massage accounts that I really like. We have some of our therapists that have an amazing presence and do a really great job with branding, but I usually like to look to bigger brands that are within the industry, but they don't necessarily have to be massage. So if you -- if you're looking for inspiration in the massage -- try to look at the wellness industry as a whole, maybe, and then try to find brands within there. I really -- I love Barre3. I love their branding. They're kind of more in the fitness, but still wellness, so I think they're a good brand to look to. The Class has really good branding. There are some other just wellness influencers that I like to look at their branding as well. I can't think of their names off of the bat.

But I think that's a really great way to just learn about branding, is to just go through Instagram and look at some accounts and see which ones that you're drawn to, and then ask yourself questions like, why am I drawn to this? What do I like about their posts? What kind of posts are they doing? Is it all graphics? Is it all photos? How many times are they in the photos? How many times do they have clients in the photos? And just really analyzing what -- how someone's account makes you feel and why that is.

MR Yeah. And I guess what I should've asked is what are they doing -- maybe not specific names of companies, but what are these companies doing specifically that appeals to you when it comes to branding?

KP Okay.

MR Are there certain things that they're -- in their visual sense, or what are they doing with their logo, or how are they writing content on their websites? What sorts of specific things do they do that really strengthens their brand?

KP So I think one thing is that they have a clear color scheme, fonts that they use, and then a voice. So for instance, you don't want to be using all of these different colors that don't go together. I think that they establish a set of maybe six to eight different colors that all work together in a scheme, and they're making sure that they're incorporated throughout everything that they do in their feed. And also that if you go to their Facebook account, and then you go to their Instagram, and then you go to their website, you can tell that that's all the same company. It doesn't -- it's not like, oh, do -- is this Instagram account the same as -- company as the Facebook? It's called the same, but it doesn't look the same at all. Same thing with their website. If you go to the website, and it looks totally different than their Instagram or Facebook or any other online presence that they have, it really needs to kind of all go together in a way that's not just the logo. It has to have other things incorporated into that.

And sometimes it's hard to put a formula on that. Sometimes it's really just a feeling. So I like to tell people to pick out fonts and colors, but you also want to pick out a general feeling that you want people to have when they come to your account. So maybe that feeling that you want people to have is welcoming and fun and relaxing, so in every picture and everything that you post, make sure that you are, in some way, showing those emotions through that post.

MR Yeah. I think what's interesting is a lot of people think your logo is your brand. They think, oh, branding is just my logo. And that's only a piece of it. What you described is much more than just a logo. It's like you said, the colors and all the stuff that goes with it and the consistency around it. So it's a really point that I'm glad you illustrated, which is -- it goes way beyond your logo.

KP Yeah. And I think that -- I mean, a lot of us, especially when we're first getting started, and especially with massage, it's -- you might not even consider yourself as a business whenever you're just getting started. You're a massage therapist, and you want to help people. It's hard for a lot of people to get past that like, oh, I'm actually running a business; I need to establish my brand and my logo and think of all this business stuff on the back end. But it's something that's really important and will really help you in the long term. So whenever we started Yomassage, I didn't know anything about branding, and I didn't know why it was so important. And it wasn't until probably after our first training that we started learning more about branding. And our first colors, actually, for Yomassage, for our logo, was gold and purple. And our logo was so weird. I have a -- I want to -- I'm going to turn my camera on.

MR I want to see this. I want to find this now. [Laughing]

KP Yeah. I want to turn my camera on for a second and show you. I have this shirt -- so this was our first logo. Do you see -- can you see that?

MR Oh, my goodness. I love that so hard. Okay, we've got to post that on the show notes, so send me a copy of that, please.

KP Yeah. Yeah. So that was our first logo. And then we also got these shirts printed that doesn't really look like regular Yomassage stuff. So yeah, we'll post these because that's weird to -- on a podcast. You guys can't see what we're talking about.

MR [Laughing] Nobody can see this right now. But yeah, we'll post it somewhere.

KP Yeah, but -- yeah. So that just shows how I didn't understand. Even after running a yoga studio for almost a full year at that point, I just didn't understand why branding was so important. And then our social media posts we would use graphics, and then some pictures, and the graphics I would find a template on Canva that I liked. And then I would find another one that looked completely different with different fonts and stuff, and then I would use that for the next graphic.

And it was just -- I didn't really learn until someone sat down -- a friend sat down with me that actually worked for a big wellness company here in Portland, and she really -- she was talking to me about branding, and I didn't get it at first, and she was like, you need to establish a brand. And I was like, well, yeah, we do marketing and da-da-da-da. And she was like, no, that's not branding. And then she showed me some of these Instagram accounts and stuff, and she was like, this is branding; it's this feeling and this energy that you get with these beautiful color schemes, and it attracts you to it. And it almost -- sometimes, you don't know why you're attracted to it. If a company has really good branding, and it just looks amazing, and it gives you this feeling without even -- without words. Does that make sense?

MR Oh, man, you touched on so many soap boxes I have about both business identity and branding, so I'm going to refrain from going down those rabbit holes because that would make a three-hour episode. But all sorts of things you mentioned, like your business wrapped up in your identity and making it a separate brand. And also, you kind of touched on the concept of -- to me, a brand should be simple. So many people they see what they can add to it. They're like, oh, I want to add more stuff and more images and more pictures and more photos. And it's just more, more, more, and that often degrades a brand. And you touched on, hey, a brand should almost be something you don't notice in an obvious fashion. It's something that just kind of affects you without you necessarily noticing, and that's a really good point.

KP Um-hum. Yeah. Yeah, and I think that -- so I don't know -- maybe if you go to our Instagram account and scroll to our very first photos, I might not have archived them, the graphics that I was talking about, so they might be available on there. But I probably archived them, so you can't see, but just to show you kind of how our brand has evolved and even -- I don't know, I think until the past couple weeks, I've really figured out what I want our social media accounts to look like. So I think it does take time to kind of establish that brand. But if you can start with colors and fonts, I think that's a really good place for most people to start and just to understand you don't want to use -- you don't use a template on Canva because you think it looks cool. It's still has to go with your brand. And it's something that takes a long time to understand. But yeah, if you can start with establishing your colors and your fonts and your logo, and then you can go from there after that.

MR Yeah. I've been scrolling through your Instagram account as you've been talking, and it's, I think -- this is a really good exercise for our listeners. So I encourage everyone listening right now to go to Instagram, search Yomassage, and just keep scrolling. And there is such cohesiveness; the colors, there's a very clear color palette they're using, even among photography. The shirts people are wearing, the clothes they're wearing overall, the tone of the photo -- everything is just so cohesive. You can just tell this is a Yomassage image, or this is a Yomassage element. And it's incredible how consistent you have been really far back, and that's a really good exercise to just observe exactly what you're doing with your photography and your graphics.

KP Well, yeah. Thank you. It's -- it is something that's really important to us and something that we've been focused on since the end of 2019, whenever we did our first photo shoot. And it's just so worth it to be able to, every few months, do a photo shoot, pick out the clothes, pick out the models that we want to represent our brand. And it's a few -- I mean, maybe it's -- you can spend a lot of money, but you can also not spend a lot of money. A lot of us have friends that are photographers, or maybe you can work out a trade with a photographer. But for example, here in Portland, it probably costs around $250 an hour for a photographer. And then if you're using friends as models, you -- maybe you're doing a trade with them, or maybe you're paying some models and then picking out some clothes or asking people to wear a certain color scheme. You can do this on a cheaper budget, and then you have photos. We get maybe 50 to 100 photos out of a photo shoot that we can use for a year or more after that, so it's so worth it.

And it makes such a difference that, yeah, I'm just so glad that we discovered this and started doing this on a regular basis. So we'll do a photo shoot every few months, get some new content, and then we'll kind of just use a mixture of old photos and new photos, graphics on our feed that are all within our color scheme and feelings and thoughts and all of that.

MR So let's go negative for a minute. Let's have some fun.

KP Okay.

MR So what are some of the top mistakes you've seen from either massage therapists or general small business or wellness industry -- what are some of the top mistakes you've seen in branding that people make?

KP Oh, I mean, I've made them all too, so I'm guilty in this. But yeah, I think it's just going for -- I think Canva is so helpful. You guys use Canva, don't you, or you talked about it a little bit?

MR Yeah, sometimes.

AH I do. Michael hates it, but I love it.

MR I hate it, but I use it when I need to. Yeah.

KP Oh, no. [Laughing] Okay. I -- yeah. So I think stuff like Canva, it's amazing, but it can also make you draw into things that are not within your brand. So it's -- you can see a graphic on Canva, and then you'll use that, but it's not because it matches your brand; it's just something that you like at the time, or it's easy. So I talked about the yoga studio and how I did this. So I had my logo, which I just found on the internet, again, and then I got my props that were just, whatever, the cheapest props that I could find, and then my business cards were pink, and then my website was whatever colors I wanted it to be. So I just -- I wasn't even -- I think that's the mistake that people make is they just don't even think that it's important, and they don't take the time to establish a brand. They just kind of go with the flow and what they're feeling that day.

MR Yeah. I see that a lot. That makes sense. So let's talk about --

KP Yeah. Do you guys have anything --

MR No, go ahead. Sorry.

KP Do you guys have anything else that you see people struggling with in your community as far as branding, or in the massage community?

MR How much time do you have? [Laughing] We've all done it. We've all -- I, myself -- just like you said, I've been guilty of it as well. When I first was starting businesses, I was just all over the place too.

So Allissa, do you have anything you wanted to share?

AH Yeah. I mean, it's just a lack of intention.

KP Um-hum.

AH I like -- that mish-mosh of styles, and it's the same issue, I think, as people who -- you're like, what kind of massage you do? And they say, I do everything: I do deep tissue massage and Swedish massage and prenatal massage and hot stone massage. That's not helping anybody. And I think to establish a really strong brand, you have to do the foundational work. You have to think, what do I want people to feel when they see an image in their social feed? What do I want people to -- what's the vibe I want my business to give out when they land on the home page of my website? And it's -- I mean, this is hard work. This is creative, and it's deeply critical thinking, and it's very, very hard to do. But this is what separates us from the suckers. Really, this is -- doing that deep thinking and that intentional work to make sure that the visual things you put out match the vibe and the point of your massage.

If you do straight up anxiety kinds of relaxation massage, massage for people with trauma and anxiety, let's say, and your logo is something with a bright green or a lime green and a bright yellow, that is not relaxing. That is energetic. Those colors belong in a logo that implies motion, for somebody who's working with athletes. So to think those through is really hard, but it also requires that you let go of things you might be clinging to. People start their massage practice with a business card that's got a Vistaprint stock photo of a fancy hand, just like your first Yomassage logo. We start that way, and then people become unwilling to let go of that, and being unwilling to let go stops your busines from evolving and potentially stops it from being successful. So it's that really hard foundational work of what's the vibe? Does what I have convey that well? If not, am I willing to let go of that and make some changes? And that's -- it's what people do when they're afraid to niche. It's what holds us all back is that baggage, and I think it applies across the board and especially to branding.

KP Yeah, I --

AH And it also like -- a total lack of training.

KP Yeah, I totally agree with all of that. And I -- in our intro to social media course for massage therapists, I think we walk you through that really well. I have a printout that helps you pick out colors and a website that I reference to help you pick out colors within a color scheme. And just writing it down is -- that's going to help you so much. Writing down what your fonts are or typing it down, picking the colors and putting that -- printing that out and just keeping that next to you whenever you're doing your marketing so that you can reference it all the time.

I know that we've talked about this every single time we do a podcast, but the -- your niche is so important, and it's a part of your branding as well. So like Allissa said, if your niche is relaxation, then you want to incorporate that into your brand and your brand feelings. But if your niche is more sports, then you want more strong colors and fonts and feelings whenever they come to your brand as well. So your niche is very, very, very much a part of your branding and the questions that you should be asking yourself.

MR So how do we get better at branding? How do we learn branding? Let's say someone's listening, and they're like, okay, great, this sounds awesome. I love what Katherine's talking about. I want to get better at branding. What's the process for getting better at branding if you don't have much experience?

KP So it is definitely a process, but I do think starting with looking to other accounts and businesses for inspiration. So go to our social media account and see what we're talking about. But then also, I think, like I mentioned, Barre3 has amazing branding, and you can really see their colors throughout their whole feed and the feelings and the quotes that they use. Same thing with The Class. It's called -- I think their Instagram account is just called The Class, but you'll find it if you search that. I think they do a really great job with branding. Goop does a really amazing job with branding as well. And I'm trying to give examples that are within the wellness industry. Of course, you could look outside, but I think that it's important to -- if there's not massage companies to look to for branding, at least stay in the wellness industry.

And just maybe start for a few weeks just studying their feeds. Go to their Facebook, go to their Instagram, go to their website and write down what you like about them, the feelings that they're giving you, the fonts that they're using, and just really studying that and using that as a learning experience for yourself. So asking yourself the questions like, what types of quotes are they using? What type of voice are they using in their captions? What feelings do you get from their feed? What colors are they using? And then ask yourself the same questions: What feelings do I want people to feel when they come to my website and my Instagram feed? What type of people am I trying to attract to my practice? I want to make sure that they're represented in my feed as well. So I think it's a lot of studying other people and companies that really inspire you and learning from them.

MR I'm really glad you mentioned that because I'm a firm believer that one of the best ways to get better at things is simply being willing to pay attention, just paying attention and being intentional about paying attention. You can learn so much from that.

KP Yeah.

MR So that's awesome. So I want to wrap up and see if we can get a little more granular before we end here. So if you were speaking one-on-one to someone -- let's say a massage therapist came into your office or had a Zoom with you because it's -- and we're doing virtual, so let's say they were having a Zoom with you, like a 20-minute consultation, and they're like, hey, Katherine, tell me two or three things that would make the biggest impact in my marketing when it comes to branding? What are some things I should evaluate and review and maybe get better at if I want to get better at branding from kind of a ground zero, kind of a starting point?

KP I would say definitely making your space also. So that's something that we haven't talked about, too, is not only your online presence but your presence and your own massage space. So if you are doing in-person or virtual, make sure your Zoom background incorporates your colors and that same feeling as well. So if you want to put a plant in the background with a pot that has some of your colors in it, make sure that you're -- you are embodying your brand as well. So is your brand relaxational? Make sure that you're making people feel relaxed.

And then I think colors is a good place to start. Like I said, too, just maybe you already have one color that you think that you really like that's within your logo. You're not always going to have to overhaul everything. Maybe your logo can stay and you have one or two colors in that logo. Well, build off of those colors and then really stick to that. So write down what those colors are. Write down your color codes and say, okay, I'm going to make sure that everything is within these color schemes. So everything -- my sheets that I buy in the office, my pots for my plants, maybe even your essential oils that you keep on hand are within that color scheme and brand scheme. So starting with the colors, I think, is a really good place to start, and then you can build from there on feelings and fonts and photo shoots and stuff like that.

MR So you're saying we shouldn't use Arial on our website and Comic Sans on our massage business sign?

KP I think that you can have multiple fonts, but you just want to make sure that they're represented. So we have two or three fonts that we use, and people say to use a Serif and a Sans Serif font, so I think that's a good place to start. But I do think that the two fonts should go together. Yeah, they shouldn't be two fonts that don't go together at all. But you can have two or three different fonts, maybe one that's more cursive, and then one that's more readable. So one is usually used for a heading, and then one's usually used for body. Or we can reverse ours too. But yeah, stick with two or three different fonts and don't stray from that.

MR Nice. This has been awesome. So I want to see if Allissa has anything she'd like to add as well. Do you have any other questions or comments on branding, Allissa?

AH No, it's pretty clear. And I totally agree; the best place to start is colors and fonts. And spend some time investigating other brands. Scroll through wellness Instagram and see what pops up and see what kinds of looks you like.

KP Yeah, totally.

MR Right on. Katherine, thank you. This has been awesome. Anything else you would add when it comes to branding for our listeners?

KP I think that's a good place to start. I think just -- like everything with social media and marketing for massage therapists and small business owners, I don't want anyone to think that this should be your number one. Your number one thing is always your business, and this should just be something that enhances your business and helps grow your practice. So I'd like to think that -- or I'd like to help people be able to spend 30 minutes a day maximum on their brand and social media and marketing, and then the rest of their time, they can really focus on running their business and seeing clients and patients and all of that. So I don't want anyone to feel like this is a 40-hour-a-week job just managing your brand. It shouldn't be. You should -- it might be at first whenever you need to start establishing it, but after that, it should really be a 30-minute-a-day thing.

MR Thank you. Thank you for all you've shared today. This has been fantastic. So we'll go ahead and wrap up, but first, I know you have a couple of special offers for our listeners. Would you mind sharing those?

KP Yeah. So we just launched -- I know Tiffany, last time, talked about our trauma-informed bodywork training, but we also launched a social media -- an intro to social media for massage therapists. If you are a Yomassage therapist, this is available in our membership, but we also have a version of it available to anyone who wants to take it, any massage therapist. So the things that we go through in the first part of the training is what platforms you should be using; we go through all the different accounts that I love for inspiration; we talk about setting up your different accounts -- your Facebook, your Instagram -- how those should be set up; we talk about branding and establishing your brand; we talk about what you should be posting and when you should be posting. And it's really just a foundational-level training that will help anyone, even if you're already established. Or if you're not even on social media yet, it should really help you develop and grow your brand.

And like I said, it's not designed so this is going to be your new 40-hour-a-week job; it's designed so this is something that you're going to be able to do 30 minutes a day for upkeep. So I think that if you're -- if you've liked this episode, I think you'll really enjoy that course. So yeah, you can find that on our website under Community Courses, and there's a discount for 20% off with a code. I believe it's MBBSOCIAL.

MR Yeah. It's what we have. MBBSOCIAL is what I have listed here, so.

KP Yes.

MR That's generous. Thank you. We appreciate that. All right. Any other -- I think we had a couple offers here. Is that the one you want to share today?

KP Yes. Well -- and then we also -- of course, you -- Massage Business Blueprint listeners get $50 off of our trainings through the end of 2020, so we have a couple more trainings this year. I believe we have a November 2nd course and our November 30th course, and those are three-week trainings. You get 50% (sic) off, and it's really an amazing -- I think it's a life-changing experience to take one of our full-on Yomassage trainings, so if that's something you're wanting to do this year, definitely get on that with the $50-off code.

MR Awesome. Thank you so much. This has been great, so.

KP Yeah. Thank you for having me. This is -- I'm really excited to hear what everyone thinks of -- and what everyone -- everyone's questions about branding because I know, for me, like I said, whenever I was first starting, I didn't even understand what branding meant, so hopefully, for a lot of you, it'll be a good introduction and maybe just open your eyes to the possibilities that you -- what you can do with branding.

MR Yeah. Thank you. All right. Katherine Parker with Yomassage, our listeners can find you and Tiffany at yomassage.com. Really appreciate your time today. Thank you so much, and I'm sure you will be back, and look forward to that next time.

KP Yeah. Thank you so much. It was great to be here.

MR All right. Allissa, anything else you would add, or are we good?

AH That's it.

MR All right. Well, thanks so much, everyone, for joining us today. We appreciate you being with us for our conversation today. You can find us at massagebusinessblueprint.com. And have a great day. We will see you next time.

AH Bye. 

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