Podcast

Episode 283

Feb 28, 2020

How to Build a Google-Friendly Resource Page for Your Massage Business Website

Listen to "E283: How to Build a Google-Friendly Resource Page for Your Massage Business Website" on Spreaker.
Image for E283: How to Build a Google-Friendly Resource Page for Your Massage Business Website

EPISODE 283

What caught our attention this week?

  • Dr. Erin Macdonald Explains Transporters
  • Allissa geeked out on state massage regulations and tax code

Discussion Topic

  • How to Build a Google-Friendly Resource Page for Your Massage Business Website

Quick Tip

  • Allissa started using Microsoft To Do.

Sponsors

  • Acuity Scheduling
  • The Jojoba Company
  • Yomassage


Transcript:

Sponsor message This episode is sponsored by Acuity, our software of choice. Acuity Scheduling is your online assistant working 24/7 to fill your schedule. No more phone tag. Clients can quickly view your real-time availability and self-book their own appointments and even pay online and reschedule with a click. Handle all of your forms before the appointment so you can get right to doing the massage you do best. Look and act professional by offering convenient scheduling to your clients that matches your brand and your voice. Customer support is a delight, and Acuity’s style will help you relax and have fun running your business again. Check out the special 45-day free offer at massagebusinessblueprint.com/acuity.

Allissa Haines Hello, everyone. Welcome to the Massage Business Blueprint podcast, where we help you attract more clients, make more money, and improve your quality of life. I am Allissa Haines.

Michael Reynolds And I’m Michael Reynolds.

AH And those are some bold statements we make at the beginning of every podcast [laughing].

MR It is pretty bold. We try every day to live up to them.

AH [Laughing] Well, I try like five out of seven days.

MR Okay. Maybe half the time. Some of the time.

AH [Laughing].

MR Occasionally, we live up to them [laughing].

AH Yes, sometimes. Sometimes.

Thanks for listening, everybody. Things are already off the rails because I am the primary intro host today because Michael’s got a topic that he has diligently prepared for us. And I’ll just note once again that Michael makes fun of me when I overprepare for a podcast, but he has roughly 57 bullet points ready to talk to you today.

MR I count 56.

AH Okay. Yeah.

MR I think I’m — I think I’m a little under quota today.

AH I’m just saying pot calling the kettle black. So —

MR [Laughing].

AH Michael, what are you reading? What has caught your attention this week?

MR Oh, I have something completely useless that I’m reading this week that probably no one will care about except my die-hard Star Trek fan peeps out there. So I am reading about Star Trek transporters and if they could ever exist in reality.

AH [Laughing].

MR I know. I know. You’re on the edge of your seat, right?

AH I need to say that I clicked on the link just now, and when the page opens up, it plays music. And I was —

MR It’s an auto-play video, which is obviously a bad thing.

AH So warning, everyone.

MR Yeah.

AH However — and I just had this moment of, oh my gosh. What’s happening to me? Because it’s really — is there a way that we can get that music into the podcast?

MR [Laughing].

AH Because I don’t — I’m guessing I —

MR It’s probably copyrighted. Yeah.

AH Yeah. So anyhow, y’all need to click on the link because it was amazing.

MR [Laughing].

AH Sorry. Carry on, Michael.

MR So I think a lot of people know I am a obsessive Star Trek fan. I love Star Trek. I think it’s one of the best sci-fi franchises ever created. I follow all the series. Loving Discovery. Loving Picard, the new series out there. So I know some of you peeps are with me out there. Anyway, so yeah, I love Star Trek. So anything that pops up on my news feed that is Star Trek-related, I will click on it just like a mouse going after cheese.

So anyway, so I was reading this one, and this is a video which, as Allissa explained, plays some music for you. So get ready. It’s got some cool music there. But it’s by a scientist who is a consultant to Star Trek in terms of giving them scientific consultations to help them –provide information to help them with their scientific terminology and make it more realistic, et cetera, et cetera.

So Dr. Erin Macdonald has a video explaining transporters and how they, in theory, could work in the Star Trek universe and why they could never work in reality, or so she (indiscernible).

AH That’s very disappointing.

MR Well, I’m not giving up hope. But anyway, she explains that in Star Trek, transporters — it’s really kind of murky on how they actually work. There’s a camp where some people think that transporters work by deconstructing your molecules and literally moving them through space to a different location and then reassembling them. Okay. That’s one school of thought.

The other school of thought is transporters disassemble your molecules, put them in the pattern buffer, and then send the pattern out to a location and then use raw organic matter to reconstruct and basically build a new version of you in the other location. And that was actually — that school of thought was kind of prompted by a Star Trek: The Next Generation episode where there were two Rikers because Riker was the original Riker, and then the transporter created a second Riker as well.

AH I remember that.

MR So I’m of the camp that it actually moves the molecules through space because my brain can handle that better. But anyway, it’s a very controversial topic. There is two schools of thought on that.

So anyway, so the — Dr. Macdonald explains that there’s something called the Heisenberg uncertainty principle that states that you can only know one thing at a time about a particle. You can only know where a particle is or how fast it’s going at a given time, and you can’t know both. And I have no idea why because I’m not a scientist, and she’s way smarter than I am. So I’m not going to try to explain it. But she says that that is the reason that you cannot actually have transporters because you would have to know both things about the particle in order to reconstruct the person at the other end.

So her proposal here is that transporters could never actually exist because of the Heisenberg uncertainty principle that keeps that from actually happening. At the end of the video, however, she says that in one of the Star Trek episodes, they reference something called the Heisenberg over — Heisenberg compensator, which sort of gets around that through some pseudoscience. So I’m holding out that someday we will have transporters when someone invents the Heisenberg overcompensator or something.

So anyway, that’s what I’ve been reading this week. Completely useless to anybody out there practicing massage, but hopefully someone will appreciate it.

AH That’s okay because what I’m reading is entirely useful but not at all exciting.

MR Excellent.

AH So I — we are really —

MR The yin and the yang.

AH Yeah. We’re polarizing each other here. I have been reading two different things, one, my state massage regulations, and two, state tax codes.

MR Oh. Pardon me while I wake myself up.

AH Yeah. Well, wait till I tell you about the tax code thing because it’s going to blow your mind.

MR [Laughing].

AH So yeah. No, just somebody in Massachusetts messaged me. There had been a discussion in a Facebook group for Massachusetts therapists, and somebody was looking for some of the state regulations and had trouble finding them on the website. And then it was interesting because I went to the website and could not find our actual full legislation and regulations, and I had to email my friend Greg, who found them immediately for me. And then I have bookmarked them since in my bar, so I will always have access to them, hopefully, and — but it was just a — I had not read through them start to finish in probably two or three years, and there had been some small changes.

So yeah. I read through all of my standards of practice and my individual licensure regulations and then my facility licensure regulations, just start to finish. And there are one or two things I was like, oh, yeah. No, I need to remind people in my office of that. Like little things like when you have an inspection — we had a surprise inspection a couple of months ago — that form that the inspector fills out, your copy of it, you actually need to have in your office, accessible, ideally with your other licenses that are posted, so that the next time you have an inspection, they have a record of the previous one. That inspector knows who was there most recently.

So random things. But also, I was reading state tax code because I found out yesterday, Michael, that in Massachusetts, the State of Massachusetts does not allow a deduction for your supposed pretax contributions to your Solo 401(k) when you’re a sole proprietor.

MR Really?

AH Yep. They vary from federal code in that — let’s say, rough estimate — okay, not. I’m really proud of myself. The $10,000 that I put into my Solo 401(k) is deductible in my federal taxes, but is not deductible in my state taxes. It is not allowed in Massachusetts. Even with the traditional 401(k), I will not be able to take a tax deduction. I will still be subject to state income tax on that $10,000 that I put into my Solo 401(k) as a sole proprietor, which is very interesting.

Now, it all works out because it’s still good for me to contribute to my retirement, and it’s still good for me to do all of that stuff, and it lowers my federal taxes. But it does not lower my state taxes, which is — and here’s the catch here, which is probably why my previous accountant when I said what’s the best option for me for the next retirement vehicle — like I’m maxing out my IRA, what’s the next retirement vehicle that’s best for me? And he said a SEP. And I was like, okay, and then I looked into all of it, and I ended up choosing the Solo 401(k) because it gives me a larger amount that I — I would have maxed out a SEP this year and not been able to contribute as much as I wanted to. Also, there’s not a Roth option with a SEP, right?

MR Right.

AH So anyhow, I chose the 401(k), the Solo 401(k) with a Roth and a traditional option, and I did so, but I made that decision without — and I didn’t run it by my tax guy after that to be like, so I chose this over a SEP. Is that cool? In which case he probably would have said, sure, but I need you to know that Massachusetts does not allow blah, blah, blah. So anyhow, it came up in the middle of my tax prep this year, and I was like, huh. That’s interesting. So it may or may not guide my contributions for 2020. It may or may not guide me to become an S-corp, and depending on whatever, I think the bulk of my deductions — the bulk of my contributions moving forward are going to be in the Roth portion anyway. Some changes are happening. So I don’t know that it’s going to matter that much.

However, I did spend an hour or so yesterday reading my state tax code, and it was really good to do. It was actually very — it wasn’t as complicated as I thought it was going to be. There was actually a really clear, clean chart that was like how Massachusetts treats various retirement options. And it listed same as federal, same as federal, same as federal, not allowed, and a couple other little things.

So that’s what I’ve been reading in the last week, my state massage regulations and my state tax codes. And it was illuminating and helpful, and only good has come from it. And that’s what I’ve been up to.

MR I have never heard that. Is that —

AH [Laughing] I know.

MR — really unusual and unique just to Massachusetts, or do other states do this? Because I’ve never heard that before.

AH I have that same question, and I was going to tell you to ask Kim [laughing] —

MR Yeah. Okay. I’m going to do some research now.

AH — because Kim is our accountant for Blueprint, and she is my new accountant and tax preparer for my massage business and stuff.

MR And mine.

AH Yeah. And she shared it with me, and part of the reason I switched to Kim was because there was another little glitch with the Massachusetts thing a year or two ago that my initial CPA did not realize. And Kim is the one who discovered it, and ultimately it ended up with me getting like $800 back on my taxes. And she kind of taught my Massachusetts guy. And also, like, the — Kim and Jillian Tax Advantage, they have better price points. I was paying — I love my old accountant, but he’s kind of going boutique level with much higher pricing that is more appropriate for larger businesses, and I don’t need the level of services that he provides.

So I made the switch, and I’m so — it’s — yeah. And again, that’s part of why I switched because Kim is super proficient in most states’ stuff. So anyhow, yeah. We should ask Kim that because that might guide some of your advising moving forward.

MR How about that?

AH Or inform it, or at least send people to Kim for tax stuff when — whatever. So —

MR Hashtag thanks, Massachusetts.

AH Yeah. So it’s very interesting, and it — I’m glad it all happened because the first thing I thought was — and this regulation happened in 2008. So I was a business owner at the time, but I wasn’t contributing to retirement very much at the time. So I wouldn’t have been aware of this. And the first thing I thought was, I need to call my state legislators because what a way to kick small business owners in the teeth, huh?

MR Right.

AH What a way to discourage small business owners from contributing to their retirement, to not let me — and am I getting double-taxed on that money? Does that mean that because I’m taxed on that money that I’m putting into my 401(k) now, am I also going to be subject to state tax when I pull it out of that 401(k)? I’m getting taxed twice on the same money? I don’t know. It’s weird. Anyhow, it was good to know.

MR Very weird. I agree.

AH So before we launch into our topic that Michael’s in charge of, Michael, who’s our sponsor?

MR Jojoba.

AH Yay, Jojoba.

Sponsor message This episode is sponsored by Jojoba Company. I believe that massage therapists should only be using the highest quality products because our clients deserve it, and I deserve it because I got my hands in it 20 hours a week, yo. I like jojoba because it does not go rancid. It doesn’t contain triglycerides like many products do, so it won’t go bad. So you can leave it on your shelf for a while. It can get hot, it can get cold, and it won’t get stinky, people. The Jojoba Company is the only company in the world that carries 100% pure, first-pressed, quality jojoba. Other companies will squeeze the heck out of that jojoba seed to get as much oil as they can, but the oil is a little bit grosser. So — and again, it’s not oil. I’m sorry. It is just jojoba, which is actually a wax ester.

So you, my friends, can get 10% off the price of the product if you order through our link, massagebusinessblueprint.com/jojoba. Again, that’s 10% off a product on orders of $35 or more. Massagebusinessblueprint.com/jojoba.

MR Yay.

AH Michael, dive in. Tell us what you’re doing today.

MR All right. We’re going to talk about resource pages, or pillar pages. Specifically, these are SEO tools. SEO, again, stands for search engine optimization. And it’s a way to get found on Google. It’s a way to get your massage business found when someone searches for things you do, searches for massage in your area or whatever your specialty is. So we’re going to talk about how to build a Google-friendly resource page for your massage business website. This has come up a lot in office hours recently, so I kind of wanted to turn this into a public kind of tutorial for our listeners because a lot of times, in office hours, they come to my office hours if they want to geek out about search engine optimization or stuff like that. And we talk a lot about this particular tool, and I’ve given a lot of pointers to people about how to do this. And so it’s a good topic, I think, to open up to the public and kind of share the run-through of how it works.

So what is a resource page? So we’re going to talk about this thing called a resource page. It’s also called a pillar page. Some people call it even a skyscraper page. All of these are meant to signify that this is a page or a section of your website that is meant to be the best possible, highest quality, most incredible resource in its topic or about its topic or surrounding the topic. And so the terms kind of allude to that. So resource page is about the most neutral term. It’s just a resource page. A pillar page or a skyscraper page is meant to kind of imply that it rises above all the other content out there.

And so the reason we use terms like this — and when I say “we”, I mean people in the marketing industry — is that there’s a lot of content out there. If you do any search, you’re going to find a gazillion elements or pieces of content about any particular topic. There’s just so much content out there. And so it’s becoming more difficult to rise above and get noticed. So if you wrote a blog post on XYZ, there are thousands of other blog posts about XYZ out there. And who’s to say that yours will be found over anyone else’s? So again, the idea is to make this a pillar or a skyscraper or a resource that rises above all the other content because it’s so much better.

So what a lot of people are doing is they’re thinking, okay, well, I’m going to blog about stuff, or I’m going to write content. And they kind of go to about 20%. They pick a topic, and they write an article about it. Maybe it’s a thousand words. They kind of scratch the surface, but so does everyone else. And so the idea behind a resource page is instead of going to like 10 or 20%, you go to 90% or 100% in terms of how exhaustive and how detailed you can be about the topic. And many people — most people will not do that. Most websites do not have this type of content. And so the ones that do create this type of content tend to get better Google rankings and get found more on search engines. So that’s what a resource page is. It’s basically — it’s a page — some people will write a blog post and make that the resource page. But really, it is meant to be a — kind of an evergreen, ever-present section of your website.

So how — that’s kind of how and why they work. They’re meant to be in-depth. They’re meant to be really long. They’re meant to be very exhaustive in terms of the topic you pick. So how do you pick a focus for your resource page? Well, you want to pick a topic that is very specific, very detailed, very — has a lot of intricate nuances or details behind it, but it’s very specific. You don’t want to pick a resource page topic that is like hey, how massage helps with pain. That is very surface, very generalized, not really a great candidate for a resource page. But something very specific, like how this type of massage affects blah, blah, blah specific thing, that might be getting a little bit more specific and might be a better candidate.

So what are some characteristics of a great resource page? As I mentioned before, they’re really long. They’re really in depth. They’re usually really long. We’re talking like 2-, 3,000 words minimum, usually, with lots of other stuff on it. There’s different types of content, typically. You’re going to have text. You’re going to have embedded videos. You’re going to have links to lots of outside resources. You’re going to have images. You’re going to have lots of really clean formatting to break it up, lots of bullet points, lots of subheaders, lots of sections, charts, graphs, all sorts of things.

I want to go back and emphasize the links to outside local resources because that’s the thing most people forget. A lot of people, when they’re putting content on their website, they’re very resistant to linking to outside resources because they think, oh, I want to keep people on my website. I don’t want to link them away from my website. Actually, it’s counterproductive and counterintuitive. The more you link to really high-quality, useful outside resources, the more Google likes the page you have on your website because it is so much more useful.

So be liberal with linking out to resources. Link to other partners in your area, other healthcare providers, other resources, other publications, other sources, even outside your area. Just general national publications work great too. Link to anything that can enhance the context of your resource page because it will be more useful to the person reading it and therefore more useful in Google’s eyes or search engines’, quote, artificial intelligence eyes.

All right. So it’s also meant to be exhaustive. It’s meant to be as much as you can possibly put into it to kind of answer every possible question. It’s also meant to be linked out from your main navigation. It’s not meant to be necessarily — I mean, it can be a blog post, but the best resource pages are linked in your main navigation. You’ve got your About page, your Services page, your Contact page. Maybe you’ve got a Resources page, and the Resources page has subcategories that your resource pages are linked from. So you’ve got a whole Resources section or Tools on your website or something that links directly from your main navigation.

Ideally, it’s going to be very focused around your niche if you’re niching or around an area you want to focus on. So I realize not everybody is niching or specializing. If you are, make this focused around your niche. If you’re not, pick something that you really have an affinity toward or a passion toward or an inclination to do more of. So kind of lean towards something that you really are focused on as a massage therapist. So —

AH So would I do something like —

MR Yeah.

AH I’m just going to jump in with an idea. So I’m niched in anxiety and stress, and a lot of that is involved with sleep issues. So could I do a giant pillar page on how to get a better night’s sleep or —

MR Absolutely.

AH Okay.

MR That is a great example. Yeah.

AH Okay. Yay.

MR So I —

AH Good job, me.

MR Yeah. Good job, you. So I picked an example that’s actually around anxiety because I thought of you as a — as kind of an example. But sleep would be probably even a better example. Sleep is a great example of a resource page. You could write a resource page on sleep, on different sleep issues, on symptoms and treatments and what people say about it and all sorts of things around how to get better sleep.

AH Oh man. And then I’m thinking of a million of them, like tension headache and jaw clenching. And then I was thinking for people who work with weekend athlete, kind of light athlete people, like patellofemoral syndrome and chondromalacia, holy moly. I’m thinking of a million ideas. So —

MR Yeah. Yeah.

AH — I’ll calm down so you can go through your example.

MR No, it’s cool. I did an example on anxiety because, again, I used you as kind of an example. We have some other people in our premium group that are focusing on anxiety. So I just kind of picked anxiety as a reasonable example to go from. So let’s say you focus on people with anxiety. I kind of picked an outline of how you might approach a resource page.

Maybe you might title it something like Managing Anxiety with a Natural Approach. Now, caveat here, obviously I would not want to make this shaming anybody that uses Western medicine or pharmaceuticals. It’s not meant to be that kind of thing. It’s meant to be, hey, here is some information about — if you want information about managing anxiety with a natural approach, here are some resources for you. So you might start with talking about statistics related to anxiety. Again, think college research paper here. Now, not boring like college research paper, but exhaustive in the same way a college research paper is.

So talk first about, maybe, statistics related to anxiety. What are some general statistics that you can research and kind of pull out about how many people suffer from anxiety? How many people are challenged by it? What are some of the statistics around it? Make some charts. Make some infographics. Make it really interesting. Bring the statistics to life. Next, talk about how anxiety is maybe manifested in different people. Talk about questions, like do I have anxiety? What are some self-assessments I can do to start a conversation? Discuss common treatments for anxiety. Link to lots of outside resources.

Now, in those resources, include massage, of course. Now, notice that you’re not centering the entire resource page around massage because that’s a little bit too self-serving and too obvious. The best resource pages will be neutral and objective and helpful and include what you do as an element in that resource page. So one example, again, would be discuss lots of common treatments for anxiety. Link to a lot of outside resources about it, but include massage in that list. Also give lots of local resources for supporting anxiety. Maybe link to therapists or counselors that you partner with, acupuncturists, yoga studios, support groups, any kind of local resources or practitioners that also practice around anxiety. That can be a great way to improve the usefulness and the value of this resource page.

Again, we’re not thinking competition. We’re thinking, how can I serve the person with anxiety that is looking for information? That’s the mode you want to be in. A list of online resources for supporting anxiety. Again, not just local, but give general online resources that you trust that are credible. Embed videos with resources and support tools. Embedded video tends to be really useful in resource pages because, one, if you’re doing it from YouTube, a lot of people feel — this is not really proven definitively, but a lot of people are convinced that embedding YouTube videos helps your search rankings because Google owns YouTube and gives favor to those videos. Also, it just breaks it up, makes it look more interesting. Some people like video as opposed to reading. That’s going to be helpful to people that would prefer to watch a video. Make sure the video is closed-captioned so the people with hearing impairments can still consume the contents.

Include calls to action throughout that allow people to schedule a massage. This is where you get to be self-serving. So the resource page is meant to be incredibly useful, incredibly high value. You’re really constituent-focused on your audience, but it’s okay to maybe two or three times throughout the article put a call to action that says, hey, I specialize in working with people with anxiety. Click here to book a massage online in a few minutes. Have a call to action there that does encourage people, if they want to, to book that massage.

So that is kind of a general overview of how you might approach a resource page. There’s no one-size-fits-all, no right or wrong. But those are some elements that you can include. Again, include as much information as possible, frequently asked questions, lots of links, lots of embedded content, lots of links to outside resources, lots of information that you can convey about the topic. The longer, the better, typically. Don’t feel like you’re going to make it too long. If it’s 3,000 words, you’re probably okay. If it’s 4,000 words, it might be even better. So this is going to take a while to put together. This is not meant to be something you can do in a couple hours on your day off. This is going to be something that might take weeks to start to work on and put together and really build over time. But the good news is most other people are not going to spend the time and effort doing this, which is why it works.

So what do you do with it once it’s done? So you’ve got your resource page done. It’s put together. It’s beautiful. You’ve launched it on your website. Resource pages are not just for Google. They’re also great for your clients and for your referral partners. So one thing I would do first is send your resource page to your local referral partners and ask them to link to it. Some of them won’t, but some of them might. They might say, oh, great. This is a really good resource for my clients with anxiety. Let me put it on my website. Let me link to it. Let me give it to them. Maybe email out an email newsletter about it or something.

Share it on social media. This is also something great to promote via social media advertising. So a lot of times, we have questions in the office hours groups about, hey, how do I use Facebook advertising? I don’t really have great luck with it. I’m kind of struggling with it. And it’s one thing to just promote your massage practice on Facebook and just try to run ads to get people to book. That tends to be a little more expensive, and the return — the effectiveness tends to be a little bit lower. But your resource page is a phenomenal candidate for promoting on social media advertising. The cost is going to be a bit lower because it’s not necessarily a direct sales advertisement. It’s a content-based advertisement.

You’re probably going to get a higher click-through rate because it’s going to be more interesting to people, and it’s going to bring more people to your website because people are — they tend to respond better to useful content than a sales ad. And so you can run just an evergreen constant ad driving people to this resource page, which you’re going to feel good about because it’s useful to them. You’ve made it so useful that you’re actually providing a service to them by getting it in front of them. And so there are so many advantages to promoting a resource page on social media advertising over just a sales ad.

So that is an overview of building a resource page. It sounds probably a little bit intimidating. It is a lot of work. It is hard to do. It takes a lot of time and effort. But it tends to really be more effective than most other kinds of traditional search engine optimization techniques. Yeah. Optimize your title tags. Optimize the content on your site. Get some inbound links. All that stuff works, but this resource page concept can really do a lot to give you an extra edge over other sites related to massage therapy or in your area or other competitors. So that’s kind of an overview.

I’d love to hear, maybe, what I’ve left out, that’s not clear, Allissa, or maybe what questions you have about it.

AH It’s all so — it’s really clear. I get it. I’m like, my mind is racing with ideas of — like topic ideas. You could do just this whole page on elbow stuff and include — if you feel like you can’t come up with something that’s long enough, you could totally do — instead of doing one on tennis elbow and one on golfer’s elbow, do an elbow page. That’d be really interesting, and it’d be a really great way to study yourself, too, to — if you’re like, you know what? We’re coming into, let’s say, golfer season, so we got a lot about — I got a lot of clients who are trying to make their torso twist better. I don’t know the terminology because I don’t have a lot of golfer clients. But you could do a whole page on torso anatomy and golf swing.

MR Yeah.

AH That’d be amazing if that’s your target. That’d be really cool. And yeah, just — it was really clear, and my mind was racing with ideas for people.

MR Nice. And you could do multiple resource pages. Do two or three if you have —

AH Heck yeah.

MR — different topics you want to focus on. Yeah.

AH Yeah. And I like the way you note about this isn’t going to be something you knock out in one sitting, but schedule an hour for it every week where you do a little bit of studying and you make an outline, and then you fill it in and — I mean, it’d be great to embed self-care videos right into this. I was thinking that especially with tennis elbow and golfer’s elbow, you talk about the anatomy of it. You talk about what activities can aggravate, and then you do some video of self-care exercises. That’d be really cool.

MR Yeah. Yeah. And it’s not long for the sake of being long. It becomes long because you make it so exhaustive and so in depth.

AH Yeah. That’s — I mean, it’s fascinating. And you think about every conversation you’ve ever had with a client about that particular topic and make notes, and you’re going to find common themes. And that’s really cool.

MR Yeah. It really works.

AH I like it.

MR Yeah. In a different industry, I’ve got a friend who’s a travel agent. And the travel agent industry is full of people that have no idea how to market themselves [laughing].

AH [Laughing].

MR And so it’s kind of like — I hate to say this term, but low-hanging fruit, so to speak, to use a business-y term, which is yucky, I know. But it’s really — so she is — she’s in the marketing space, and she launched a travel agency about a year ago. And she built a resource page all about booking a Disney vacation, and she gets tons of leads about people looking for Disney vacation advice because they found her resource page when they’re looking for Disney information. And so her resource page is bringing her to the top in all these Disney searches, and it works really well.

So this really does work, and there are so many different examples. And I think in the massage therapy profession as well, a lot of people struggle with figuring out how to get found on Google. And so those of you who want to tackle this resource page idea, I’m pretty convinced you’re going to see some good results from it.

AH Word. All right.

MR Yeah. So that’s what I got.

AH Who’s our — yeah. That’s — I don’t have anything else to say because you covered it so clearly.

MR Right on.

AH Except I’ve got a ton of ideas, people.

MR [Laughing].

AH Also, my knee hurts. So if somebody could write that page on chondromalacia, that’d be great.

MR [Laughing].

AH So — [laughing].

MR My knees always hurt, but that’s because I’m old [laughing].

AH Yay. Yay. Who’s our next sponsor, Michael?

MR Our friends over at Yomassage.

AH Yay, Yomassage.

Sponsor message Yomassage combines restorative stretching, massage, and mindfulness in a small-group setting. And they have a handful of in-person trainings in 2020. We’re talking Asheville, Chicago, Portland, a couple others. And virtual trainings, if you’re not into travel, begin the first Monday of each month. Space is limited in both in-person and virtual trainings, but you, my friends, can get $50 off just for our Blueprint listeners using the code BLUEPRINT, one word, all caps. $50 off for our listeners.

People, here’s a testimonial. “Katherine and Tiffany do an amazing job at distilling potentially complex info into concrete pieces so that people can actually learn it and do it.” I feel this. I’m just going to — subjective here. I have walked out of classes feeling like, that was a great class, but I don’t know how I’m going to do any of this. And you — Yomassage teaches you how to actually do it. Back to the testimonial here, “I’m so impressed with all the additional support and resources offered by Yomassage. It’s really equipping therapists to take hold and carry it forward. Yomassage offers a new angle from which to work with humans and their needs, literally and figuratively.”

You, my friends, can go to massagebusinessblueprint.com/yomassage to learn more. And remember, you can get $50 off by using the code BLUEPRINT, all cap, one word.

MR Yay.

AH What’s next, Michael?

MR Quick tip time. I think you have a quick tip today. I do not, so —

AH I do.

MR — let’s hear it.

AH I am following up on an old quick tip by Michael, which was that I have set up my Microsoft To Do list.

MR Oh. What do you think?

AH I like it. I liked the old Wunderlist.

MR Yeah.

AH And I used it for quite a while, but I kind of got into a phase where I needed less tech in my life, and I minimized everything. I think I also got a new computer, and it didn’t download properly, and then I gave up. So what I’ve learned — and I use a bullet journal. And I love my bullet journal, and I’m not giving it up. What I’ve learned, however, is that my bullet journal is much better for idea lists and personal stuff and random notes where — but it wasn’t functioning as well as I needed it to for a to-do list for my business stuff.

So I set up — I kept it very simple. I set up two lists. I have my massage practice to-do list and my Blueprint to-do list. And I put a couple of things in there, like previously mentioned chondromalacia. I need to be doing knee exercises every day. So yeah. I got that set up. I got it on my computer, and I got it on my phone. And I feel good about it. Today, the first thing I did this morning was slide today’s tasks into the My Day so I have that as my primary view. And I need to do a tutorial or two because I know there are some features that I’m not using yet. But it’s really — it helped me organize some of our writing deadlines for Blueprint and a couple of other projects I have to do. And I feel really good about having it set up. So —

MR Nice.

AH — that is a follow-up on a quick tip. I took Michael’s advice. I feel good about it. I’ll report back in a couple months.

MR Awesome. Glad you like it.

AH Yeah.

MR I was pleasantly pleased with how well it worked as a replacement.

AH Yeah, even though it’s a Microsoft product. Who knew?

MR Even though. Who knew? [Laughing].

AH Yeah.

So, people, everyone, listeners, if you have found this podcast helpful, we would love for you to write a review on Apple Podcast or Stitcher or Google Play or wherever you’re listening to podcasts. We would love to hear if we’re helpful. And what else did I want to say? Oh. If you have a topic that you want us to cover, if you have a quick tip that you want us to share with the world, you should send it to us at podcast@massagebusinessblueprint.com.

And that’s pretty much all the stuff I have to say. Right, Michael?

MR I think you nailed it.

AH Excellent. Thanks for joining us. Feel good. Send us your ideas and such. And everybody, have a super productive, helpful, and lucrative day.

MR Thanks, everyone. Bye.

AH Bye.

Logo for ABMP
Logo for Acuity
Logo for Yomassage
Logo for Jojoba
Logo for Pure Pro Massage Products