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I am a firm believer that the best marketing move you can make is to run a really responsible business. That seems like a no brainer; of course you want your business to be responsible. You want a great reputation in your community and you want clients to trust you and refer their friends. But running […]
Are you familiar with the Bad Day Phenomenon? For me, it’s when something awful happens and the dominoes just keep falling until there’s coffee all over my computer, I’ve stubbed a toe and my keys are locked behind a door of some kind. The Bad Day is a first cousin to Unprepared Days. That is, […]